I spent a few years helping my clients grow their business using social media. I helped their clients navigate their virtual space, learn more about the brand, and engaged with such passion that you would have thought I created each of these organizations myself. It was really my passion to watch their small businesses grow that was my driving force and that continues today, but so many times with my clients I found a part of their brand missing.
They had a killer website and social media that was drawing in leads left and right, but the problem was the lack of strategy. Where were we leading these clients and what direction did, we want them to follow. While I could answer some of this as a social media manager, it requires a fully integrated strategy to truly make sure that you are spending time appropriately. For this reason, I shifted my business and I now offer marketing strategy. This often covers social media, but it goes far deeper than that.
I now set aside time with my clients to learn about their business and together we help define their goals and focuses. From that information, we can create a thorough and strategic plan that encompasses all aspects of their marketing. We make sure that their message is loud and clear and directed at the right audience and that each platform shares the same feel and message.
This unfortunately is what many small businesses lack. It is not that they haven’t found the right social media manager or that they aren’t spending enough time doing their own social media. The reason they are struggling to find success with their marketing is that they do not have the goals and strategy in place to guide the marketing efforts. It is absolutely necessary to know what you are trying to say, who you’re targeting with your marketing, and make sure that everything is tied together.
If you are reading this and thinking this is wrong and you know what to do, but you’re still not seeing success, just know that you don’t have to be the expert at everything. It’s okay to allow a marketing expert to help guide you in the right direction. Think of all the big organizations and how many people they hire to help run their business. Your business is not all that different. Success comes from having the right people behind you that can offer the expertise in their own field.
So let’s chat. Let’s get to the bottom of what you find yourself struggling with. Maybe you just need a strategy to keep all your moving pieces aligned or maybe it is time for a complete overhaul and you can spend your energy with marketing that will work for you. Give me 30 minutes and I will make you believe that marketing doesn’t have to be complicated or time consuming. It just takes the right strategy to get everything geared towards your goals.
Ready to make that move today? Let’s connect over a 30-minute free introductory call and see where you can take your business.